Today I´m going to present you the Masterly Conference of Valentin Diez Morodo Vicepresidente del Consejo de Administración de Grupo Modelo.
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As you know in the world there are a lot of companies that engaged to a production of beers and for that reason Valentin said that the competence forces you to create new horizons. He said that you could avoid the surprises and we have to fight for the things that you want.
Like a history of the Modelo Company he told us that in 1991 was conducted the placement of the beer in the market and for them the most important thing it’s the distribution network because he told us that the competence made until the impossible in order to leave to sell.
Like an important step for them it was that they expanded to EU and they opened a subsidiary and in that place they learned that they must to know everything about his competence and before they tried to expanded the most as they can and adapt to the persons of different cities of the world and his favorite flavors like in some places that prefers the beer with lemon, but in others they believed that the beer it was pee and for that reason they put it lemon. ( hahaha) although they never lose his flitch.
One of the things that they take care it’s the advertising because now it’s different it has changed in everything and they have worked in that, that’s the reason that they are popular, now they opened 189 markets.
And he gave us especial information for the curiosity every beer it’s produced in México and over the time the beer has been the same always.
The things that I learn of this conference were:
1. I have to meet the market
2. I have to visit the customers
3. I have to go to the embassy of every country and see my represents.
4. I have to find the appropriate.
5. I have to know that there are a lot of bad persons; I must to take care me.
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